Erin Bury joins us for Episode 2. Erin is an entrepreneur, speaker, startup advisor, and former technology journalist. She is the co-founder and CEO at Willful, an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes. Previously Erin spent time as Managing Director at Eighty-Eight, a Toronto-based creative communications agency, and Managing Editor at startup publication BetaKit. Erin was named one of Marketing Magazine’s top 30 Under 30 marketer and is a frequent speaker with Speakers’ Spotlight. She has appeared in publications including The New York Times, Forbes, and CNN.
In this episode, we discuss a wide range of interesting topics. We start by discussing Erin’s work with Willful and the firm’s mission to make it easy and affordable for all Canadians to get a will. We then dive into the more practical aspects of end of life planning like, why is a will even important, and what do most people miss when setting one up? We also touch on Ethical Wills and Pre-Nuptials (aka Pre-Nups), including why you might consider getting one. We cover Erin’s financial journey from the money lessons she learned growing up to the changing money dynamics in her relationship with her Co-Founder husband. And be sure to stay tuned to the end where Erin shares some of her top tips for couples who go into business together.
You can find Willful on its website, Instagram, Facebook, and Twitter. And Erin can be found on Instagram, Twitter, and LinkedIn.
PSA – Willful has really stepped up during the Pandemic and is giving away free Wills to frontline Healthcare workers. Healthcare workers can access them here. They also have a helpful free resource for anyone on How to Get Your Will Finalized During COVID.
Kind Wealth, along with friends of ours (including Willful), is offering pro-bono financial consultations to anyone struggling financially right now as a result of Coronavirus. Learn more by visiting www.kindwealth.ca/coronavirus-response
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